Kiis FM and iHeartRadio Australia team up with Adshel on KFC campaign

ARN and Adshel in KFC three phase campaign.

The release:

Australian Radio Network’s (ARN) KIIS FM Network and iHeartRadio Australia teamed up with Adshel over summer for a three-phase campaign for KFC – the KFC Summer Sounds from the Home Cricket Ground campaign.

The KFC Summer Sounds from the Home Cricket Ground campaign kicked off on-air across the KIIS Network on December 1 with the KFC Home Cricket Ground competition, butthe fully integrated campaign – which included the launch of custom station KFC Summer FM on iHeartRadio Australia, activations across Adshel’s digital network and special listening stations in locations across Sydney, Melbourne, Adelaide and Brisbane – really heated up throughout December and January.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.