Kiis FM and iHeartRadio Australia team up with Adshel on KFC campaign
ARN and Adshel in KFC three phase campaign.
The release:
Australian Radio Network’s (ARN) KIIS FM Network and iHeartRadio Australia teamed up with Adshel over summer for a three-phase campaign for KFC – the KFC Summer Sounds from the Home Cricket Ground campaign.
The KFC Summer Sounds from the Home Cricket Ground campaign kicked off on-air across the KIIS Network on December 1 with the KFC Home Cricket Ground competition, butthe fully integrated campaign – which included the launch of custom station KFC Summer FM on iHeartRadio Australia, activations across Adshel’s digital network and special listening stations in locations across Sydney, Melbourne, Adelaide and Brisbane – really heated up throughout December and January.
“Delivering interesting, innovative and fully integrated campaigns to maximise reach for our clients and engagement of our listeners has always been a key part of ARN’s content and corporate strategy, and we were thrilled to work with Adshel on this campaign for KFC”, said Matthew Granger, ARN’s National Sales Director – Agency.
Adshel’s Chief Revenue Office David Roddick continues, “Adshel was proud to work with ARN on such an innovative multi-platform campaign. Radio and Outdoor are a great combination as people venture outdoors for the summer months, and connecting consumers with KFC’s summer cricket season via listening posts and live update digital is a perfect fit for Adshel’s national network.
THE THREE-PHASE CAMPAIGN:
Win the Ultimate Home Cricket Ground Package
Whether it’s on the couch, a special room in the house, or even the backyard, every Aussie has a Home Cricket Ground (HCG) and the KIIS FM network and KFC wanted to make it a summer to remember, giving listeners the chance to win their ultimate Home Cricket Ground package worth $10,000.
One lucky listener won their Ultimate Home Cricket Ground (HCG) package, worth $10,000.
To be in the running to win, listeners simply needed to visit the dedicated competition “Win” page on the KIIS1065 (Sydney), Mix 101.1 (Melbourne) and Mix 102.3 (Adelaide) websites, upload a picture of themselves in their own Home Cricket Ground (HCG) and nominate their ultimate summer song request.
Win pages featured a photo gallery of listener entries which were also be shared across Adshel’s digital network inside railway stations in Sydney, on digital panels from Monday 8 December.
The winner of the ultimate Home Cricket Ground package was announced on KIIS 106.5, Mix 101.1 and Mix 102.3 on Friday 19 December in Drive (4-6pm). Adshel then ran the winner’s photo on Digital Panels inside Sydney railway stations from 6pm that day until the end of Sunday 21 December.
iHeartRadio Custom Radio station – KFC Summer FM
On 26 December iHeartRadio Australia, which recently celebrated 500,000 downloads, launched KFC’s very own custom station, KFC Summer FM. This station featured a playlist of ‘ultimate summer songs’ compiled from all song entries received from listeners during the Ultimate Home Cricket Ground competition.
The station also featured 60-second ultimate cricket moments including flashbacks to exciting times in cricket history, aired on the station between songs, voiced by respected ARN sports personality, Jim Dolan. Kyle Sandilands also voiced tailored KFC station sweepers.
Adshel Listening Stations
From January 5 2015, special KFC Cricket listening stations appeared at selected Adshel bus shelter and outdoor locations where listeners could plug their headphones into jacks/ports at the site and listen to the KFC custom station. A QR code at these locations gave listeners the opportunity to download iHeartRadio, and tune in the custom station so they could keep listening wherever they go.
Source: Bec Brown Communication
