Kiis FM and iHeartRadio Australia team up with Adshel on KFC campaign
ARN and Adshel in KFC three phase campaign.
The release:
Australian Radio Network’s (ARN) KIIS FM Network and iHeartRadio Australia teamed up with Adshel over summer for a three-phase campaign for KFC – the KFC Summer Sounds from the Home Cricket Ground campaign.
The KFC Summer Sounds from the Home Cricket Ground campaign kicked off on-air across the KIIS Network on December 1 with the KFC Home Cricket Ground competition, butthe fully integrated campaign – which included the launch of custom station KFC Summer FM on iHeartRadio Australia, activations across Adshel’s digital network and special listening stations in locations across Sydney, Melbourne, Adelaide and Brisbane – really heated up throughout December and January.