VicHealth asks what kind of drinker are you in new digital campaign
VicHealth has launched a digital campaign to raise awareness of drinking in Australian society.
The campaign, created by Igloo, encourages users to discover their drinking profile by completing a quiz on the the campaign’s website, discoveryourdrinkingprofile.com.
A short animation supports the campaign and provides viewers information on which drinker profile they may fit.
Igloo Creative Director, Tony Prysten said: “By encouraging people to take part in a quiz, the message becomes personal and relevant to everyone. Rather than a one size fits all approach, appropriate content is then displayed depending on the users drinking habits.”
The quiz on the discoveryourdrinkingprofile.com website walks people through their profile type offering a full page profile of their drinking type.
The campaign is being promoted through YouTube, Twitter and Facebook.
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The survey is an excellent case study in what NOT to do to ensure engagement
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…. I did the survey. That would have to be about as interesting and beneficial as contracting pubic lice….
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