VicHealth asks what kind of drinker are you in new digital campaign

VicHealth has launched a digital campaign to raise awareness of drinking in Australian society.

The campaign, created by Igloo, encourages users to discover their drinking profile by completing a quiz on the the campaign’s website,

A short animation supports the campaign and provides viewers information on which drinker profile they may fit.

Igloo Creative Director, Tony Prysten said: “By encouraging people to take part in a quiz, the message becomes personal and relevant to everyone. Rather than a one size fits all approach, appropriate content is then displayed depending on the users drinking habits.”

VicThe quiz on the website walks people through their profile type offering a full page profile of their drinking type.

The campaign is being promoted through YouTube, Twitter and Facebook.


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