VicHealth asks what kind of drinker are you in new digital campaign

VicHealth has launched a digital campaign to raise awareness of drinking in Australian society.

The campaign, created by Igloo, encourages users to discover their drinking profile by completing a quiz on the the campaign’s website, discoveryourdrinkingprofile.com.

A short animation supports the campaign and provides viewers information on which drinker profile they may fit.

Igloo Creative Director, Tony Prysten said: “By encouraging people to take part in a quiz, the message becomes personal and relevant to everyone. Rather than a one size fits all approach, appropriate content is then displayed depending on the users drinking habits.”

The quiz on the discoveryourdrinkingprofile.com website walks people through their profile type offering a full page profile of their drinking type.

The campaign is being promoted through YouTube, Twitter and Facebook.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

topics drinking, Igloo

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Comments: 2 Add Comment

Data Analyst 1 Nov 13

The survey is an excellent case study in what NOT to do to ensure engagement

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I was so bored... 1 Nov 13

…. I did the survey. That would have to be about as interesting and beneficial as contracting pubic lice….

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