Kinder launches e-book platform for kids

January 24, 2025 9:38

Ferrero Group’s chocolate brand Kinder has launched an innovative e-book platform to transform story time for families, called ‘LET’S STORY’.

Accessible through Applaydu – a safe, child-friendly app – LET’S STORY invites families to craft their own personalised stories or rediscover classic fairy tales, creating an interactive and engaging shared reading experience.

Research from Ipsos, commissioned by Kinder, found that 97% of parents consider reading vital for their child’s development, while 49% believe play strengthens family bonds.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Andrea Almeida Dr Sara Ratner Ferrero Group Gameloft Kinder LET'S STORY Microsoft University of Oxford

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Kinder launches e-book platform for kids

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