Missing Perspectives launches women’s sport podcast series in collaboration with MECCA
Media startup Missing Perspectives has joined forces with MECCA’s social impact movement, M-POWER, to launch a new video and podcast series designed to spark fresh conversations about women’s sport, health, and fitness.
‘Momentum’ is aimed at a Gen Z and Millennial audience who have previously been underrepresented in these conversations, providing a platform for young women to engage with sports content in an entirely new way.
The series will be hosted by sports creator and influencer Kat Sasso, and produced by producer Lavender Baj.
“We’re incredibly excited to partner with Kat and Lavender on this groundbreaking project,” said Missing Perspectives’ founder Phoebe Saintilan-Stocks.
“Momentum is a chance to disrupt the conversation, ensuring that the stories of young women – athletes and fans alike – are front and centre.”
Host Kat Sasso
According to Saintilan-Stocks, study after study has found that women’s sports coverage continues to take the backseat.
“Change Our Game found that only 15% of all sports news stories were focussed on women’s sport, compared to 81% focused on men’s sport,” she explained.
“This is further alienating the young female audience, who are seeking sports content but feel sidelined by legacy sports media.”
In addition to exploring the latest news and developments in women’s sport, the series will address the diverse interests of its audience, combining discussions on athletics, fashion, beauty, and lifestyle in a way that reflects the multi-dimensional lives of young women.
The first season of Momentum will feature guests including co-founder and president of Angel City FC, Julie Uhrman; Olympic boxer, Tina Rahimi; Afghanistan women’s soccer team captain, Fatima Yousufi; leading Formula 1 content creator, Amy Pejkovic; and Olympic skateboarder, Ruby Trew.
“This isn’t just about sports. It’s about empowering young women to see their diverse interests reflected in the content they consume,” said host, Kat Sasso.
“Whether you’re a budding athlete, a fashion enthusiast, or someone passionate about health and wellness, Momentum is for you. We want to make sport feel accessible and relevant, breaking down traditional boundaries between fitness, style, and culture.”
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Kat Sasso
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M-POWER
mecca
MECCA M-POWER
Missing Perspectives
Momentum
Phoebe Saintilan-Stocks
podcast
women's sport
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