King of Shaves: rude and spammy

Lolz@Tim.

Excellent use of the term Fucktard.

Yeah I got one of these as well and promptly told them to piss off. What a terrible way to run a social media campaign. Very stupid.

more’s the point, its just not the best razor. it’s hopeless at reaching the top of your philtrum.

Hi Tim

Paul CEO from King of Shaves AUST here. We were delighted to be shortlisted in the shaving category in the FHM Essentials Awards and we just thought we would tweet it and let some people know about it.

I am still learning the so called social media rules (only tweeting since end of May) and how we can engage with guys that shave – Sorry Tim I thought I could get you to lose the beard!

Not really a social media campaign but a message to approx 40 tweeters half of whom already follow us. The balance to marketing media and people we thought would be interested and of course maybe get a few votes. Not sure if this would be classified Spam in twitter.

Anyway thanks Tim for following us and Scott thanks for the DM about how you like our products – thought you might like to vote

And to Steve regarding the problem of getting under the nose with our Azor. Yes a few people have had this problem and all you need to do is pull you nose back with you 2 fingers – not a good look in the mirror but it works – also the mark 2 blade rolling out in the next month in Australia has a thinner bar on the top to solve the problem so you won’t get the sideways looks from your girlfriend. Actually DM me and I will send you one out to try

A can’t comment on fucktard as I am not so sure what this is

The

Hi Paul, I beleive its a retarded Fuckwit but for the record you don’t sound like either..

Reading this article just proves to me that no one still gets social Media in my mind. I think the main issue here is Social media snobbery. Paul Irwin, good response.

Paul,

Thanks for the kind offer. For some reason I can’t DM you on Twitter (I’m guessing because you don’t follow me), but am happy to buy a mark 2 to try it out. I’m a big fan of KoS, and really wanted to love mark 1, but it was severely disappointing. Hope mark 2 lives up to the promise.

Cheers
Steve

That was a close shave for everybody. Case closed.

And to say thank you for your comments and feedback please click thru to

http://www.shave.com.au

for a 50% discount on all king of shaves razors, shave gels, skincare etc as well as free delivery until 15 August.

Enter the promo code MUMBRELLA right at the end where you enter your details.

Paul Irwin – King of Shaves Australia

Completely Fucktarded

If people like this word they should follow George Parker over at AdScam.

http://www.adscam.typepad.com/

He uses it in nearly every post.

Fantastic thread.

The social media strategy might have not initially worked but the social listening and consequent engagement definitely did.

Well done Paul. I am going to your site right now.

Marc

Oh, amd I am tweeting this thread right now too

Marc

steve email me your details to paul@shave.com.au and I will get you one to test out

King of Shaves: Rude and spammy http://bit.ly/cj6Pra Fair comment. Good thread. Great response from CEO. Social engagement in action

Marc

Well done Paul. Lovely engagement

Very impressed at your return serve Paul. Very nicely handled. Good engagement and honesty.

Aren’t we being a bit precious? Is it only the so called (and self professed) ‘experts’ who are allowed to enter the hallowed halls of social media? This guy dips his toe in the water and you try to cut off his leg!

And don’t try and tell me this was constructive feedback. You’re just having a dig. Plain and simple.

Enjoy the view from your high horse.

Awesome response. If I was cynical, I’d say ‘nice set up’…

Seriously though, kudos for the effort and delivering a peace offering in terms of the discount… I’d just run out of KoS oil (first time I’d bought it and am now a convert) and this was a good opportunity to re-order. Plus, I bought a bunch of other stuff to a total value of forty – sorry, twenty – dollars. 😉

Of course, I’m about to tweet about it as well…

I have to say that from a female point of view this has been a very interesting thread – especially considering all you guys are not only being a tad precious about social media attempts but also about shaving! Metrosexuality reigns supreme!

@Alison F,

‘All you guys’?

FTR, I tend to nurse a nice manly 3-day stubble before I hit the KoS products, by which stage my razor needs all the help it can get. 😉

And I had no idea what the hell a philtrum was until I wikipedia’d it.

Plus, it’s advertising… your male colleagues are generally going to be either hairy hipsters or vain metrosexuals.

Am I being too sensitive?? 😉

Alison

If you knew the horrors of facial shaving rash, you’d understand 🙂

BTW, you might want to check out KoS products yourself – my wife once ‘borrowed’ my gel and now uses nothing else…. says its the best for shaving her legs 🙂

Cheers
Steve

Yes it was well handled by KOS.

It just crossed my mind that KOS could have set this whole think up. I just hope that it turns out that the quick turn around was not planned all a long. Called me skeptical but spamming Mumbrella and Scott R is sort of asking for it.

Well played KOS either way.

As mentioned in the Twitter stream of last night’s #SMCSYD we ask brands to be transparent and honest in the social media space and Paul has demonstrated this well – what a shining example of how to handle negative feedback – good on you KOS

Hi Paul, you sure the promo code works? I just went through the entire process and didn’t come across anywhere to enter it so didn’t get the discount…

kimota – its there and it works. on the right hand side of the payment page.

Bugger – how did I miss that? If I couldn’t spot that when I’m looking for it – should I even be in charge of a razor close to my face?

Can’t complain, the prices are still good anyway!

Fucktard to Fucking Legend!

Well handled and a great way to create engagement – I never knew KOS did hair product or bodywash.

I’d be interested in seeing the takeup rates to the special offer once it expires.

Also, can’t underestimate the power of Mumbrella in the media/social world!

Lazy.

Kimota

No worries about missing the code, your not the first – email me your order number and I will sort out 50% credit to your card

Will let you all know how many took up the deal end of week as some may be interested

Paul – King of shaves – paul@shave.com.au

PWNED!

@Matt ‘the power of Mumbrella’ Think I just threw up a bit in my mouth

Well I hadn’t heard of King Of Shaves but now I have

So nobody contacted KOS for a point of view before publishing & the CEO acts gracious even in the face of an insult.

-20 repetitive msgs given the scale of twitter doesn’t constitute large to me.
#If you send large numbers of duplicate @replies; (spam via twitter)

Use your social media sheriff badges for good people that’s what the spam button is for.

Great thread just tweeted in. Great response from Paul Irwin.

I bought one of the new King of Shaves razors.

Worst razor I’ve ever bought.

I used it twice. It now sits in the cupboar and I’ve returned my Quattro.

Benn

Thanks for the feedback even though not positive.

Of course everyone is different and have different views of our Azor, most have been positive including on Channel nine A current affair where one of the trialists rated it the best shave of his life.

Love to send you out our new Sensitive Azor as well as our yet to be released Azor M to see what you think of them – email me your details and I will send you them paul@shave.com.au

For those interested…they are great shavers too!

I’m writing a post using words such as engagement, take up, social media and tweet.
Can I get a free Azor M for my husband?

Classic!

MM

I think I have a few more sitting in my Office so email me your address and I will send you an Azor M to test out – paul@shave.com.au

Ha ha ha I am still laughing at the title Fucktard, will be using that word on future fuckwits that have acted even more stupid, thanks Mumbrella!

Very Funny. Big ups to KoS. In market that big with the resources you have the fact you keep getting up and fighting is huge.. Good luck. Great products by the way.

Impressed with Paul’s response. Good lesson in (small scale) crisis comms!

Basic lesson – being genuine works wonders.

Just for the record, by sending me an Azor and some KoS product, Paul has probably got himself another customer, as I liked both and was impressed by how he dealt with the whole situation.