Kirsty MacCulloch joins realestate.com.au

Realestate.com.au has drafted Kirsty MacCulloch into the newly created role of direct marketing manager.   

The announcement:

realestate.com.au today announced the appointment of Kirsty MacCulloch as the new Direct Marketing Manager who will work within the Marketing Communications and Insights Team.

In this newly created role, Kirsty’s main focus will be to improve the performance of direct marketing activity, targeting both consumers and customers to ensure best practise across all 1:1 channels.

Joanne Whyte, General Manager Marketing Communications and Insights for realestate.com.au said Kirsty was chosen for her local and international experience specialising in direct marketing and her proven-track-record in delivering award winning effectiveness campaigns.

“Kirsty’s passion, creativity, fresh approach and leadership will certainly add value to the team at realestate.com.au. She has a broad range of experience having worked with many blue chip clients in the B2B and B2C sectors which is a real asset,” said Joanne.

With over 14 years industry experience, Kirsty has been recognised with more than 30 effectiveness awards for programs and campaigns delivered in Australia and UK including Australian Direct Marketing Association (ADMA), the Direct Marketing Association (DMA UK) and a Gold Lion at Cannes.

Kirsty kick started her career at Clemenger Direct (now Proximity) learning her craft with clients such as Myer Direct, Telstra, Ansett Frequent Flyer and White Pages. She then spent almost nine years working at Craik Jones, one of the UK’s most prestigious DM agencies helping clients such as Land Rover, Diageo and Unilever. In addition she ran the Boots the Chemist, Advantage Card loyalty program driving incremental sales from its 15 million strong membership base.

Most recently, she worked at Wunderman as Client Services Director where she was responsible for the account teams for Ford, Kraft and Origin. Kirsty’s appointment comes weeks after the announcement of Joanne Whyte, realestate.com.au’s new General Manager Marketing Communications and Insights.

Today Kirsty is actively engaged in the direct marketing community, where she contributes as guest lecturer for ADMA on a regular basis. Kirsty also holds a Bachelor of Business from La Trobe University.

realestate.com.au is Australia’s leading property portal which last month attracted about 6 million unique browsers to its site. Earlier this year realestate.com.au relaunched its new-look website allowing house hunters to search for properties to buy, rent or sell with ease.

Source: Realestate.com.au press release


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