Kit Kat supports R U OK? Day with limited edition wrappers

Kit Kat has partnered with R U OK? and released limited edition wrappers to encourage conversations about mental health ahead of R U OK? Day.

The announcement:

The KitKat team today announced a major ongoing partnership with R U OK?, the Australian suicide prevention charity which aims to inspire and empower people to connect meaningfully and help those around them who might be struggling.

As an official ‘Chit-Chat’ partner for R U OK?, KitKat is encouraging people to not just ‘Have a Break’, but to take their break one step further to support R U OK? in driving conversations that could change a life.

To support R U OK? Day on 10 September, limited edition KitKat wrappers will carry R U OK? labelling reminding Aussies to have a break and use the time to ask their friends, family and colleagues, “are you OK?”.

The KitKat team will help raise awareness for the charity’s 2020 campaign focus of ‘there’s more to say after R U OK?’ which shows people how to keep the conversation going when someone says they’re not OK.

Nestlé Head of Marketing Confectionery Joyce Tan said: “As a brand, KitKat is synonymous with taking a break; whether it’s at work or at home, long or short, it’s important to take some time out. How that time is spent is also important, which is why we’re proud to partner with R U OK? and encourage people to use this time to have a meaningful chit-chat that could make a difference.

“We’ve long seen people use KitKat bars as a catalyst to have a break, so we hope by joining forces with R U OK? we can encourage people to use these breaks to drive genuine conversations between people.”

R U OK? CEO Katherine Newton said: “We welcome the support of KitKat as our R U OK? ‘Chit-Chat Partner’.

“Making time for the people in your world can make a real difference and sharing a break is a great opportunity to pause, consider others, and start a meaningful conversation. We hope as our ‘Chit-Chat Partner’, KitKat will be the catalyst for many important chats.”

The R U OK? four-finger KitKat will be available for a limited time in major grocery stores at the end of August. Learn how to break the ice and have a meaningful conversation at www.ruok.org.au

Source: Red Havas press release


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