My Kitchen Rules attracts biggest national audience since launch

Seven’s new season of My Kitchen Rules climbed to 1.106m metro viewers last night and 1.638m nationally, achieving this series’ highest rating episode since it was launched last week.

The show out-did Nine’s Married at First Sight and Ten’s I’m A Celebrity, Get Me Out of Here! on main channel viewers. The Nine and Ten shows reported metro audiences of 879,000 and 712,000 respectively.

Nationally, Married at First Sight managed 1.268m while I’m A Celebrity inflated to 991,000.

Seven’s My Kitchen Rules has dominated every night it has aired on television and has not fallen below 1m metro viewers. The result also helped Seven to a main channel share win at 24.1% over Nine’s 20.4% and Ten’s 13%. ABC beat Ten last night with a 14% share, while SBS’ share was 4.5%.

But the key advertising demographics, which are made up of the 16-39s, 18-49s and 25-54s, were dominated by Nine’s reality television program, Married at First Sight. The show topped all demographics with the largest audience coming from the 25-54s.

My Kitchen Rules came in behind Married at First Sight across all demographics, followed by Ten’s I’m A Celebrity.

Last night also saw the return of ABC’s Media Watch and Q&A for their first episodes of 2018. The shows managed 563,000 and 386,000metro viewers respectively.

Earlier on in the day, Seven’s coverage on the Super Bowl clash between the Eagles and Patriots was watched by 393,000 viewers. The half time show with Justin Timberlake attracted an audience of 421,000, according to OzTAM’s overnight preliminary ratings. Pre game and post game coverage had metro audiences of 205,000 and 322,000 respectively.

Among the Monday night news programs, Seven nabbed the largest audience, raking in 1.021m. Nine News was slightly behind on 937,000. Meanwhile, ABC News attracted 747,000 across the five metro cities and The Project 7pm collected 573,000.

Earlier in the day, Nine’s Today beat Sunrise with audiences of 275,000 and 266,000 respectively.


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