ComScore appoints Beyond Intent as Australian reseller following local staff cuts

Following the culling of its Australia and New Zealand operations, online measurement service ComScore has announced the appointment of digital consultancy Beyond Intent as its local reseller.

At the time of December’s restructure announcement, a ComScore spokesperson told Mumbrella the company would keep the Sydney office open with three staff supported from the Singapore APAC headquarters.

In the latest announcement, Beyond Intent said it will be will be supplementing ComScore’s services with its own data and automation platforms for the global measurement company’s existing and prospective new ANZ clients.

Joe Nguyen, ComScore’s senior vice president for APAC said in the announcement: “Beyond Intent is the right partner for comScore; their forward thinking data-first approach fueled by the comScore platform will assist the ANZ market to evolve and innovate in a much needed way.”

Beyond Intent co-founder Aryeh Sternberg added: “Having access to the wealth of comScore data plus their analytics architecture and marrying it with our D*STAR tech stack brings unprecedented opportunity to advertisers, agencies, and publishers.”


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