My Kitchen Rules wins 1.67m for Seven as Nine’s The Block averages 1.14m

My Kitchen Rules the block fans v favsIn the first major television night of the year Seven won 1.671m viewers for the first episode of My Kitchen Rules as Nine’s first outing of The Block averaged 1.143m according to OzTam.

The fifth series launched with a new cast of home cooks who are judged on meals they cook for their competitors, and judges Manu Feildel and Pete Evans, opened to 1.384m on January 29 last year.

Meanwhile The Block, now in its ninth season, brought back previous contestants for a Fans v Faves series, fell to seventh for the night as it premiered in the later 7.30pm timeslot against My Kitchen Rules.

The stiff competition from the two shows drove down Ten’s audience for The Biggest Loser as it had 560,000 metro viewers last night, after opening to 753,000 last Sunday.

My Kitchen Rules was also the the top program in people 25-54, with The Block second, while The Biggest Loser was 10th in that demo, Ten’s stated target demographic.

Although the official ratings season does not open for another two weeks the network’s launched their premium products yesterday, as Seven launched its shows after the tennis.

Seven’s first episode of Home and Away for the year had 1.221m viewers, again taking the lead over Nine as A Current Affair in the 7pm timeslot.

Nine’s top performer was its own news program as 1.33m metro viewers watched the first half hour and 1.19m stayed tuned for the second, preliminary overnight ratings show.

In the breakfast battle Seven’s Sunrise won in all cities on Monday with a total of 338,000 viewers across the five cities as Today dropped to 200,000.

Today lost its EP Neil Breen last year, as well as producer Steve Wood who moved from Today to Channel Ten’s Wake Up last week after 12 years with Channel Nine’s Today.

Wood replaces Wake Up executive producer and creator Adam Boland who announced his departure last week. The show averaged 22,000 metro viewers yesterday, one of its lowest ratings since its debut of 52,000 in November.

In the competition between Nine and Seven’s evening gameshows Nine’s Hot Seat was stronger with 752,000 total viewers as Seven’s first episode of Million Dollar Minute since Grant Denyer’s departure averaged 492,000. Simon Reeve replaces Denyer as host of the show launched in September.

Over the weekend The Australian Open Men’s Final brought an average 1.661m viewers to Channel Seven on Sunday, and the women’s final had 1.148m on Saturday.

The one day cricket match between England and Australia averaged 654,000 for the first session and 1.068m for the second on Friday, with the nail-biting second session on Sunday, up against the Men’s final, getting 942,000 in the capital cities.

Seven had the largest audience share last night with 26.3 per cent however Nine’s audience share was only slightly smaller with an estimated 24.3 per cent. Ten just slipped to fourth for the night as it’s audience share was 11.4 per cent and ABC1 had a 11.6 per cent share of the audience.

Monday’s top 15 shows:

  1. My Kitchen Rules Seven 1.671m
  2. Nine News Nine 1.33m
  3. Seven News Seven 1.255m
  4. Seven News/Today Tonight 1.251m
  5. Home and Away Seven 1.221m
  6. Nine News 6.30 Nine 1.19m
  7. The Block: Fans v Faves Nine 1.143m
  8. A Current Affair Nine 1.008m
  9. ABC News ABC1 886,000
  10. The Blind Side Nine 843,000
  11. Hot Seat Nine 752,000
  12. Ten Eyewitness News Ten 706,000
  13. QI Rpt ABC1 691,000
  14. 7.30-EV ABC1 677,000
  15. ABC News Update ABC1 628,000

Monday’s share:

  • Seven 26.3%
  • Nine 24.3%
  • ABC1 11.6%
  • Ten 11.4%
  • SBS ONE 4.4%
  • GO! 3.2%
  • 7TWO 3.0%
  • ELEVEN 2.8%
  • 7mate 2.7%
  • ABC2 2.5%
  • Gem 2.3%
  • ONE 2.3%
  • ABC News 24 1.2%
  • ABC3 1.0%
  • SBS 2 0.9%
  • NITV 0.1%

Data copyright of OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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