Kitchen Warehouse deploys unconventional billboards for Black Friday campaign, via Special

November 28, 2024 8:45

Kitchen Warehouse is putting its product range front and centre in its Black Friday outdoor campaign, via Special.

The kitchenware retailer’s new out-of-home (OOH) campaign focuses on its bestselling products.

Kitchen Warehouse’s chief customer officer, Simon Lamplough, said its outdoor media materials needed to be creative and playful to differentiate itself from the other retailers advertising themselves for the annual shopping extravaganza.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

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Kitchen Warehouse deploys unconventional billboards for Black Friday campaign, via Special

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