Kitchenaid appoints Hyland to creative, media and content account
Kitchenaid has appointed independent agency Hyland to its account following a three-way pitch.
The appointment sees Hyland lead the creative, media and content efforts for the luxury appliance company.
Hyland’s founder, Virginia Hyland, said the team is “super pumped” to be working with the Kitchenaid team, led by ANZ marketing director Rebecca Edwards.
“They are very modern in their thinking around creating an end-to-end strategy to talk to consumers about the entire Kitchenaid range. This makes them the perfect client for Hyland to work in partnership with,” Hyland said.
“After launching 100 Years, we are now excitingly launching the creative for the Christmas celebration period featuring the new Kitchenaid Gelato Collection colour range. The creative campaign will launch November and is a celebration of Makers all over Australia as well as the new summer Kitchenaid colour range.”
She added that Havas is also on board to support with e-commerce.
“Hyland has built enormous equity over the years as a most trusted agency partner for our clients,” Hyland added.
“We love working with clients who want to challenge the status quo and think about how to best impact every point of the purchase journey – media, creative, content and ecommerce. We’re excited to work with Kitchenaid to deliver better results and have engaged Havas as our partner to support our e-commerce firepower”.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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