KitKat updates packaging for bars donated to healthcare workers

KitKat has provided more than 250,000 chocolate bars to healthcare workers around the country who are working on the frontline of the COVID-19 crisis.

The KitKats are encased in a specially labelled packaging, designed by creative agency Mr Wolf, with a colourful thank you message on the front.

The updated packaging appears only on the donated bars

Nestlé Confectionery general manager, Chris O’Donnell, said in a press release: “Our Kit Kat brand has long called for people to ‘have a break’ – but we know that for many, that’s not possible during this time. To all those working in our healthcare system, the world is forever grateful to you for not having a break right now,” O’Donnell said.

“We wanted to, even in a small way, say thank you and to show our support and appreciation.”

The donation of KitKats to hospital staff follows Nestlé providing $2m worth of goods to Foodbank Australia, which supports vulnerable Australians, as well as a donation of essential food items to at-risk remote Indigenous communities facing food scarcity due to the coronavirus crisis.


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