KitKat has provided more than 250,000 chocolate bars to healthcare workers around the country who are working on the frontline of the COVID-19 crisis.
The KitKats are encased in a specially labelled packaging, designed by creative agency Mr Wolf, with a colourful thank you message on the front.
The updated packaging appears only on the donated bars
Nestlé Confectionery general manager, Chris O’Donnell, said in a press release: “Our Kit Kat brand has long called for people to ‘have a break’ – but we know that for many, that’s not possible during this time. To all those working in our healthcare system, the world is forever grateful to you for not having a break right now,” O’Donnell said.
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“We wanted to, even in a small way, say thank you and to show our support and appreciation.”
The donation of KitKats to hospital staff follows Nestlé providing $2m worth of goods to Foodbank Australia, which supports vulnerable Australians, as well as a donation of essential food items to at-risk remote Indigenous communities facing food scarcity due to the coronavirus crisis.