Kiwi buy-now-pay-later company nabs former RM Williams CMO

Mathew Hayword has joined New Zealand buy-now-pay-later company Laybuy as its first chief marketing officer.

Hayward joins from RM Williams, where he held the same role since February 2017. Earlier this month, it was announced that Chris Willingham had become CMO at the iconic Australian footwear brand.

Mathew Hayword

For his role at Laybuy, Hayword will continue to be based out of Sydney. His responsibilities will be global.

As part of the same announcement, Paul Shingles was announced as chief operating officer, based out of Auckland.

Gary Rohloff, managing director and co-founder at Laybuy, said: “These new appointments bring huge experience to the management team and will help ensure we continue to increase our dominant market share in New Zealand, increase market share in Australia as well as continue to accelerate growth in the United Kingdom where Laybuy is seen as a leading BNPL provider.”

Both appointments were effective from May 2021.

Laybuy is a buy now pay later company, founded in New Zealand in 2017. In September 2020, the company listed on the Australian Securities Exchange . Laybuy currently operates in New Zealand, Australia, and the UK.


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