Accor encourages people to ‘Go All Out’ in new campaign
As travel begins to resume, hotel operator Accor has released its latest campaign, ‘Go All Out’, to encourage people to travel and explore cities across Australia and New Zealand.
Part of the campaign includes a rewards program, Accor Live Limitless (ALL), centred around Accor’s brand portfolio and events.
Accor’s latest campaign
Simon McGrath, CEO at Accor Pacific, said: “Through our ‘Go All Out’ campaign, we will show our magnificent cities at their best, as vibrant and exciting destinations, bursting with culture and experiences. By working with our incredible partners, we have curated a series of amazing events to inspire travel which will get our cities moving again.”
The campaign includes a website, ALL.com, which provides users with a hub of 150 Accor-created and Accor-supported events.
Supporting partners of the campaign include Vivid Sydney, the AFL, the NRL, Melbourne Food & Wine Festival, Museum of New Zealand Te Papa Tongarewa, and Winter Pride Queenstown.
The campaign will run from now until 30 September 2021, and will include out-of-home, broadcast video on demand (BVOD), television, digital, social media, video content, and owned channels.
Mumbrella understands that the TVC is still in development.
In October, Accor partnered with Tourism Australian to welcome visitors back.
Credits:
Creative Agency: Special Group and John+John
Media Agency: iProspect
