Kiwi supermarket New World launches brand campaign

New Zealand supermarket New World has launched a series of TV ads as part of a brand offensive.

The idea behind the ads is that peoples’ moods, occasions, relationships and even the weather affect what and how we eat.

The ads were shot by director Patrick Hughes of Finch who used a variety of cameras – a 35mm, anamorphic, 16mm on a Bolex, digital HD and an iPhone, mixed in with stock footage.

To complement the different stories, three individual music tracks were used, including an original recording of a 1928 blues standard, Fishin’ Blues by Henry Thomas.


Agency: Colenso BBDO and .99
Creative Chairman: Nick Worthington
Executive Creative Director: Steve Cochran
Creative Team: Victoria Daltrey & Will Bingham
Group Account Director: Jillian Stanton
Client Services Director: Jarad O’Hara
Planner: Katheryn Thomas

Agency Producer: Jen Storey
Production Company: Finch
Production Company Producer: Karen Bryson, Nikki Walker
Director: Patrick Hughes
Sound Design: Franklin Road
DOP/Cinematographer: Jeremy Rouse
Editor: Adam Mills
Online Editor: Richard Betts
Post Production: DigiPost
Music – Artist/Title: Henry Thomas/Fishin’ Blues, Ash Grunwald/Walking,


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