ANZ joins the fray on the battle of Can’t

ANZ has become the second bank to piggyback onto a teaser campaign believed to be a rebranding for Commonwealth Bank.

The “Can’t” teaser campaign kicked off the weekend, with online ads, a Twitter profile, outdoor and ambient stunts building up to a reveal this weekend.

Despite some initial speculation that Westpac was behind the campaign, CommBank has since emerged as the favourite partly because timings work, with a new ad agency in M&C Saatchi and a relatively new chief marketing officer in Andy Lark.

Heritage Bank was the first brand to try to join the conversation, buying Google search terms around the word “Can’t”.

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