Kiwibank goes for movie trailer style for Green Ops switch campaign
NZ banking minnow Kiwibank has launched a spoof film trailer to promote a new initiative to persuade consumers to switch banks.
http://youtu.be/Gtj0f6oiaCY
The campaign, backed with radio and online advertising, has been created by Ogilvy NZ.
Kiwibank’s “Green Ops” initiative claims that after customers sign up, it will take care of everything else involved in switching banks.
The Green Ops website is designed to feel like a game.
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