F.Y.I.

Kleenex Mums launches blogging competition

Kleenex Mums, the Kimberly-Clark tissue brand, has launched a competition for blogging mothers called So You Think You Can Blog.

The announcement:

13 May 2011: Kimberly-Clark’s Kleenex Mums has launched So You Think You Can Blog, a competition for Aussie mums interested in blogging.

The author of the best blog post, as decided by the Kleenex Mums judging panel, will win an Apple iPad2 and up to 500 runners up will be published on the Kleenex Mums website and receive an overnight travel set.

So You Think You Can Blog is aimed at parents who want to start blogging as well as those who have already established a blog. To qualify, blog posts will need to be 500 to 800 words on a parenting related topic. Entrants can submit as many times as they like, as long as each blog post is unique.

Co-founder of Kleenex Mums, Melissa Gassman, is thrilled about the launch of the competition.

“Kleenex Mums is all about sharing the collective wisdom of Aussie mums, and what better way to share your ideas, your stories, your insights and even your frustrations than blogging? Most mums don’t have time to set up their own blog but would love to write a guest blog,” she said.

It’s certainly something that appeals to a large number of Australian mums, “Last year we surveyed close to 4,000 mums and 46% said they would be interested in guest blogging for a parenting site,” said Gassman.

Entrants have until 30 June to submit their blog posts via the entry form on the Kleenex Mums website. The winner of the main prize will be notified by email and phone on 11 July 2011. The Main Prize winner’s name will be published on the Kleenex Mums website by 11 July 2011 and in The Australian on 18 July 2011.

So You Think You Can Blog is open to Australian residents who are members of Kleenex Mums. Those who aren’t members can sign up for free on the Kleenex Mums Website.

A passionate supporter of Australian mum bloggers, Kleenex Mums authored the free Blogging 101 eBook, which was created to help more mums get into blogging.

Kleenex Mums is an online community of Australian mums sharing advice about parenting and also represents VIVA Paper Towel, Kleenex Facial Tissue and Kleenex Cottonelle Toilet Paper. For more information visit our website or download the Blogging 101 eBook (PDF).

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