Knights fans get chance to get their Twitter handles on players’ backs

The Newcastle Knights have launched a promotion giving fans of the NRL team the opportunity to get their Twitter handle on the back of their favourite players.

The #GotYourBack promotion is sponsored by betting agency Sportsbet and will see 17 fans have their Twitter handles printed on the Knights jersey for the upcoming Round 11 match against the New Zealand Warriors.

Sportsbet“It will provide a great opportunity for the Club and the players to interact with Members and supporters on our social platforms,” said Matt Gidley CEO of the Newcastle Knights.

“We are pleased to be involved in such a unique competition with our partner Sportsbet.”

The promotion is being claimed by Sportsbet as a first. “This is a first for Australian sport. Never before have fans had their personal twitter handles on the back of their favourite players jersey,” said Ben Hawes, a spokesman for Sportsbet.

“Fan engagement is central in today’s environment and this opportunity will not only allow fans to have dialogue over Twitter with their favourite player and club but all of their friends and family will see their twitter handle on TV.”

To enter, fans need to tweet @sportsbetcomau the name of their favourite Newcastle player and why they want their @Twitter handle on the jersey.

They will also need to include the hashtag #GotYourBack.


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