F.Y.I.

You Know Media becomes exclusive partner of Gamurs

You Know Media has confirmed a partnership with esports group Gamurs.

The announcement:

You Know Media today announces their commercial partnership with esports group GAMURS effective immediately. The partnership will see You Know Media act as GAMURS exclusive commercial representatives in market across their entire portfolio of gaming and esports platforms.

GAMURS have made headlines across the world based on their growth and acquisitions in the esports space, fast becoming a leader in esports news, content and as an information resource. Started in Sydney, GAMURS expanded its operations globally in 2016 opening an office in Austin, Texas after they acquired the prominent site Dotesports.com.

Chance Waters, Director of Partnerships at GAMURS: GAMURS is the leading voice in esports and offer our partners an exclusive opportunity to connect with an untapped, young, and tech-savvy audience. We pride ourselves on crafting advertising that works – designing highly targeted, multi-format, data-driven campaigns, focused on meeting individual brand objectives

In Australia, GAMURS reaches 1 million esports fans every month across their portfolio of sites and social network groups, which is growing monthly with the increasing popularity of the vertical.

Ryan Cunningham, founder of You Know Media: This partnership closes the loop on our esports offering, enabling us to not just provide esports partnerships but now guarantee amplification for clients and partners across a huge esports network. GAMURS are in a league of their own when it comes to delivering engaging esports content and engagement, which is crucial for clients in ensuring they aren’t just sponsoring events, but that those executions have reach within the esports community. With this partnership YKM’s eSports offering delivers unrivaled opportunities for clients and partners, which we are excited to take to market in 2018.

On why GAMURS chose You Know Media:

After researching and discussing partnerships with numerous agencies in Australia, You Know Media emerged as the best fit for our brand and company vision. Their genuine passion for gaming and innovation in designing effective native campaigns for advertisers mesh perfectly with our content strategy, and we are extremely excited to work with them into the future.

You Know Media, started in 2014 by Ryan Cunningham, has grown to be the largest gaming and esports media publisher in the AU and NZ market, reaching over 3.5 million gamers every month through its partnerships with gaming juggernauts such as Amazon owned Curse, Gamer Network, Ausgamers and now GAMURS.

In 2016 You Know Media branched out with its partnership with ESL (the largest esports tournament producer in the world) to offer Australian brands professional esport tournament sponsorships and game integration options; notably including McDonald’s who became presenting partner for StarCraft 2 in a global first execution earlier this year.

Source: You Know Media

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing