Koala, OPR and PwC added to Mumbrella CommsCon speaker lineup
Mumbrella CommsCon is set to see OPR’s CEO Richard Brett and its chief creative officer, Bridget Jung, alongside Colmar Brunton’s CEO Joan Young unpack the new generation taking on the world’s problems and trying to solve them – ‘generation do’.
On April 2 at The Fullerton Hotel in Sydney, the trio will be joined by special guests Arlian Ecker, age 13, founder of Plastic Free Boy, and Molly Steer, age nine, founder of Straw No More, as they share what communications and marketing can do to help them change the world.
Milham, Brett, Jung and Clarke join the lineup of speakers at Mumbrella CommsCon
In addition, Brett, Jung and Young will explore the insights behind generation do, who they are, and what it means for communications, whilst sharing case studies on harnessing this new generation.
Also joining Mumbrella CommsCon is PwC’s director of behavioural economics, Jason Collins and acting national lead for creative communications, Sonia Clarke.
Collins and Clarke will discuss how to bring a holistic, human-centred and science based approach to communications which will inevitably support employees and consumers during times of change,
The pair will bring to life the application of behavioural economics through the communication lifecycle, from creative strategy to execution.
Plus, Koala’s co-founder and director, Dany Milham, will return to Mumbrella CommsCon for a second year as he reveals how to build a brand on a budget.
Milham is set to tell the story of Koala, how it built its brand on a budget, earned attention, built a loyal following and invested in creativity to build a global brand.
This session will also explore the key lessons he has learnt along the way, including how to build trust while creating a culture of failure, why you need to rethink your social channels and how to set boundaries.
Mumbrella CommsCon will take place in Sydney on April 2 at The Fullerton Hotel in Sydney. Early bird tickets are on sale now, but end on February 13.
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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Sounds awesome. Will the event be streamed live for those who live in other States and Cities across Australia? YouTube and facebook both do free live streaming.
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Hi Deb,
At this stage live streaming of our events is not something we do. However, you will be able to catch-up with many of the sessions on Mumbrella Pro, this will have a fair few of the sessions and their audio recordings posted the week following the event.
Hope this helps.
Cheers,
Abigail – Mumbrella