Koala partners with Olympian Logan Martin for TikTok campaign

Koala has a new TikTok campaign, titled #FeelTheFlip.

The campaign comes after chief marketing officer Peter Sloterdyk left the company last month, with Koala removing the CMO role.

In one of the TikTok videos, Olympic gold medalist Logan Martin shows how to perform the “perfect flip”, referring to Koala’s double-sided comfort layer Flippable Kloudcell Comfort.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.