Koala partners with Olympian Logan Martin for TikTok campaign

Koala has a new TikTok campaign, titled #FeelTheFlip.

The campaign comes after chief marketing officer Peter Sloterdyk left the company last month, with Koala removing the CMO role.

In one of the TikTok videos, Olympic gold medalist Logan Martin shows how to perform the “perfect flip”, referring to Koala’s double-sided comfort layer Flippable Kloudcell Comfort.

Other TikTok creators involved in the campaign include @lil_stace, @Dylanpawson and @gnomeboys.

Koala’s vice president of brand strategy and creative, Bradley Firth, said: “We are stoked to launch our largest TikTok campaign yet. ‘Feel the Flip’ is aimed at getting young Aussies chatting about the double-sided comfort layer on our new mattress range. As a brand, we’re a fan of keeping it simple and letting our incredible lineup of products do the talking – so that’s why we’ve teamed up with an awesome group of Aussie creators to make some magic.”

Last month, Koala released its ‘Sleep it simple campaign’ via The Royals.


Influencer Marketing Agency – Jamie Searle and Hannah McElhinney at Snack Drawer

Influencers: Logan Martin, Lil Stace, Aimee Massie, Gnome Boys, Brittany O’Brien, Jeffrey van de Zandt Kendall and Glenn, Dylan Pawson, Kooking with a Koori, Ariana Simons, Matt Laycock


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