Kenshoo rebrands to Skai following COVID-led ecommerce boom

September 6, 2021 9:09

E-commerce platform Skai (formerly known as Kenshoo) has undergone a local rebrand following the acquisition of global ecommerce artificial intelligence platform, Signals Analytics. The market intelligence, media activation and measurement technology platform, launched quietly in Australia in 2020 under the leadership of ex-Quantcast Southeast Asia commercial director Christopher Scudder.

Skai has since partnered with Amazon Australia, and is one of only two with a direct application programming interface (APIs), offering local marketers a direct route to the retail juggernaut.

Economic forecast predict that the Australian ecommerce market will balloon from around $13.9 billion in 2017 to $21.7 billion by the end of 2022, according to the Australia: retail ecommerce revenue forecast from 2017 to 2025 survey by Statista.com.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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