Koala tells politicians to keep ‘lying’ to the bedroom via The Royals

On election day, Australian furniture brand Koala took the opportunity to call out politicians for their lies, in a print and mobile out-of-home campaign created by The Royal’s.

The campaign addressed politicians in a series of mobile OOH in key constituencies (such as Warringah in NSW and Chisholm in Victoria) and a full-page print ad in The Australian, inviting politicians to ‘lie’ on a Koala mattress, rather than in Parliament.

Koala and The Royals took out a full page print ad in the Australian on Election Day.

The Royals executive creative director Sebastian Vizor said: “Unfortunately, lying by politicians is out of control and it’s not doing our country any favours. Of course, not all lying is bad. Lying in bed and getting a good night’s rest is good for your body and mind, and something all Australians deserve more of. Which led us to think: if politicians keep their lying to the bedroom and out of their public proclamations, the world would be a better (well-rested) place.”

The campaign targeted key constituencies with mobile OOH ads.

Koala’s global brand strategy and creative VP Bradley Firth added: “Lying straight in bed is the only kind of lying that benefits everyone and at Koala, we can help with that. So we call on Australia’s politicians to leave the lying to us from now on, and allow the people of Australia to get a good night’s sleep.”


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