Koala’s ‘NÖFNIDEÄ’ billboard targeting IKEA cleared by Ad Standards

Sleep mattress company Koala has had its ‘NÖFNIDEÄ?’  billboard, which was place metres down the road from rival furniture company IKEA, cleared of inappropriate language by ad standards.

The billboard, which was located in Tempe and created by Koala’s in-house team, targeted IKEA with the tagline “no tools, no worries”.

The billboard in question