Online retailer Kogan has Australia’s most mobile-friendly website, according to research carried out by technology agency Ansible.

Kogan – labelled Australia’s most mobile ready site
The research assessed Australia’s top “mobile ready” sites based on five criteria it lists as mobile optimisation; discoverability; navigation and content; usability and “driving desired actions”.
Australian TV companies Ten and Nine also make Ansible’s local “MDEX” top ten:
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- Kogan
- McGrath Property
- General Pants Co
- The Iconic
- Lion Corporation
- David Jones
- Ten Network
- Nine Entertainment Co
- Myer
- Billabong
Ansible is owned by IPG Mediabrands and led globally by Australian executive Travis Johnson.
On the global list, Facebook is listed as the top brand:
- Facebook
- Amazon
- 7-Eleven
- Hyundai
- Microsoft
- Nike
- Google
- Adidas
- OLX
- Target
Further details of Ansible’s methodology can be found on its MDEX website.