Kogan named as Australia’s most mobile-ready website

Online retailer Kogan has Australia’s most mobile-friendly website, according to research carried out by technology agency Ansible.

Kogan – labelled Australia’s most mobile ready site

The research assessed Australia’s top “mobile ready” sites based on five criteria it lists as mobile optimisation; discoverability; navigation and content; usability and “driving desired actions”.

Australian TV companies Ten and Nine also make Ansible’s local “MDEX” top ten:

1. Kogan
2. McGrath Property
3. General Pants Co
4. The Iconic
5. Lion Corporation
6. David Jones
7. Ten Network
8. Nine Entertainment Co
9. Myer
10. Billabong

Ansible is owned by IPG Mediabrands and led globally by Australian executive Travis Johnson.

On the global list, Facebook is listed as the top brand:

1. Facebook
2. Amazon
3. 7-Eleven
4. Hyundai
5. Microsoft
6. Nike
7. Google
8. Adidas
9. OLX
10. Target

Further details of Ansible’s methodology can be found on its MDEX website.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he's been editor, content director and editor-at-large of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK. In 2021 he published the definitive guide to the recent history of the Australian media industry, Media Unmade

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topics AnsibleKoganmobileretail

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