Kojo produces computer-generated automotive ‘first’ for Mazda

KOJO - MAZDA 3Brand storytelling agency Kojo has produced computer-generated automative content for the Mazda 2, which it says is “challenging – and redefining – the way automotive content is produced”.

Kojo’s CEO Dale Roberts said in a statement: “Taking a proactive approach, Kojo found a new way to produce high-quality car sequences quickly and cost-effectively for Melbourne agency CHE Proximity and their client Mazda.

“Kojo successfully created photo-realistic automotive CGI, added simulated driving, and seamlessly composited it into live action backgrounds.”

Roberts said automotive commercials traditionally required large film crews and incurred high travel costs.

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