Kojo wins BMW’s experiential account
Experiential agency Kojo has won BMW Australia’s experiential account following a four way closed pitch.
The partnership will see Kojo deliver brand experiences for BWM Driving Experience, BMW’s sporting and cultural sponsorships including the Caulfield Cup and BMW Derby and BMW’s own property.
Stuart Jaffray, general manager of marketing at BMW, said in a statement: “KOJO demonstrated an innovative and clear vision which we believe will help us to achieve our objectives.”
Daniel Tippett, national events director at Kojo, said: “In a world that is saturated with communication channels and numerous touch points, you can no longer just create an event and expect everyone to be amazed.
“Our goal is to create bespoke experiences that resonate with each consumer and create lasting memories. With over 25 years’ experience, we understand the science behind it.
“Our goal is to create bespoke experiences that resonate with each consumer and create lasting memories.”
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Just checking, is their goal to “create bespoke experiences that resonate with each consumer and create lasting memories”?
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Yes I’d like clarification on Kelly’s point.
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