Kraft and Cadbury consolidates media into Carat

Tim Burrowes

June 7, 2010 2:31

Kraft Foods has consolidated its media planning and buying account, including its recently acquired Cadbury business, into Carat.

The Kraft account will come out of long-term incumbent Mindshare Melbourne, after the agency was recently reappointed to its estimated $15m media account.

Carat Melbourne already works on the Cadbury account.

Kraft secured its $21.4bn bid to buy the British confectionery company Cadbury in February this year, putting both companies’ marketing communications agencies on alert.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.