Kraft promotes nut spreads in first TV campaign in five years

Kraft is promoting its nuts range of spreads in a campaign created by JWT Melbourne playing on the idea of something being nuts from feelings of anger, insanity and excitement in the brand’s first return to TV in five years.

The campaign promotes Kraft’s peanut butter along with the brand’s new nut spreads including its Hazelnut Crunch and Smooth spreads, Cashew spread and Almond spread.

https://www.youtube.com/watch?v=RyvQJf0QsIs&feature=youtu.be

Justin Taylor, category marketing manager for Spreads at Mondelez Australia, said:  “As the market leader of the buoyant nut spread category, we are thrilled to talk to Australian families with the launch of our new brand campaign, celebrating life’s nutty moments at the same time as showcasing our ever-evolving product portfolio.