Kreab Gavin Anderson to rebrand as Kreab
Communications consultancy Kreab Gavin Anderson is rebranding to Kreab.
The announcement:
Leading communications consultancy Kreab Gavin Anderson today announced an evolution of its brand and change of name to Kreab.
Kreab’s Managing Partner Australia, Michael Morgan, said the new name continued the reshaping of the company’s Australian operations which had begun with a restructure late last year.
“As a company we are entirely focused on meeting the diverse needs of our clients while adapting to a changing market,” Mr Morgan said.
“Our company has evolved over the past decades, through changes in governments, the economic environment, market conditions and technology developments. This is another step on that journey.
“Our value lies in our ability to anticipate the issues our clients and the market will face, our capacity to stay ahead of these challenges and our approach of partnering with our clients to help them solve complex communications challenges, maximise their opportunities and achieve their strategic goals.”
Kreab’s Australian offices are an integral component of a strong global offering which provides high-level strategic advice to some of Australia and the world’s best brands.
Kreab will continue to focus on providing strategic advice on issues of importance in corporate communication, financial communication and public affairs. Our value-adding specialist market and social research capability will remain, and will reflect the new branding, changing from GA Research to Kreab Research.
Since 2009 the company has operated globally under the name Kreab Gavin Anderson, with the name change to Kreab effective from February 1.
2015 marks the 45th anniversary of the Kreab consultancy. Since 1970, the company has grown from three employees in Sweden to 400 employees of 40 nationalities in 25 countries.
Kreab’s CEO, Charlotte Erkhammar, views the company’s long-term focus as a fundamental part in its success: “We have relationships that extend over several decades with many of our clients. Our strategy is to build one of the world’s leading communications consultancies.”
Peje Emilsson, Executive Chairman, the majority owner and founder of Kreab, predicts continued growth: “Globalisation will continue. Kreab will also continue its development as an increasingly global company. Our ambition is to always be the best advisor in every market. This gives us a unique international offering.”
Source: Kreab media release
