Krispy Kreme launches 360-degree VR film to promote new cinema-inspired doughnuts

March 7, 2017 2:39

In partnership with Eleven PR and Digital Arts Network, Krispy Kreme has created a virtual reality film, ‘Journey to Glazetopia’ to launch a new range of doughnuts “inspired by the flavours of cinema”.

The sci-fi inspired virtual reality film aims to advance the company’s presence in the digital space following the success of the American Classic campaign and website.

A Sarcastic Algorithmic computer (SAL) will guide customers through the doughnut galaxy, which will feature doughnut pirates, black holes, marshmallow moons and caramel popcorn asteroids.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.