KWP releases new campaign for SA research group
Adelaide boutique agency KWP has launched a follow-up campaign for the The Hospital Research Foundation (THRF) Group, which counts 11 charities under its management.
The campaign features 30 second TVC’s titled ‘The Ring’ and ‘Impact’, which feature the return of ‘The Beast’, who comes up against a young patient and army of real life patients, researchers, staff and supporters, all sporting boxing gloves as they come to join the battle against the beast.
The campaign also has 15 second cutdowns, large format out-of-home, street furniture, a boxing ring activation in Glenelg, as well as a series of 6 second bumper videos and multiple digital display assets including homepage takeovers.
“It’s now more than ever that we need the community in our corner to take on the deadly enemies such as cancer, stroke and heart disease,” said THRF Group’s CEO Paul Flynn.
KWP CEO David O’Loughlin said: ”This new work builds on what we started with the first ‘Together. Fight.’ campaign. It focuses on the extraordinary, everyday people behind the fight and the impact being made.
“Sequels are often challenging, we wanted to make sure that the evolved message of this new campaign could be delivered with the same, or more impact, as the original work. With the support of a committed and progressive Client, I think we have managed to do just that,” O’Loughlin added.
Credits
KWP
CEO: David O’Loughlin
Executive Creative Director: Corey Swaffer
Group Creative Director: Josh Fanning
Client Engagement Director: Hollie Doran
Group Account Director: Ryan Shipway
Production Manager: Ben Spry
Senior Media Manager: Lisa Thorpe
Media Executive: Rebecca Cooper
Digital Media Manager: Michael Gallo
Production
Production Company: YAH YAH Productions
Producer: Annalise Menzel
Producer: Anna-Bardsley Jones
Casting: Heesom Casting
Director – Roh Smith
DOP – Miles Rowland
Production Design – Gareth Wilkes
Costume Design – Renate Henschke
Make Up – Bec Buratto
Editor – David Scarborough
Colourist – Matt Fezz
VFX – Mark Dickson
THRF Group
Chief Executive Officer: Paul Flynn
Chief Operating Officer: Briony Marshall
Head of Marketing and Fundraising: Bianca DalCollo
Head of Communications & Public Affairs: Abbey Bell
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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