Adelaide agency KWP! has won a marketing brief for animal rescue charity RSPCA.

The announcement:

kwp! Advertising has signed on to help the RSPCA’s South Australian Division with its marketing, strategic direction and business development.

The agreement will also see kwp! Founding Partner and Strategist Pete Withy join the RSPCA’s marketing and business development committee.

“We’ll be helping the group with branding, campaign and fundraising activities, as well as with some network building and event planning,” Mr Withy says.

“We are right behind the RSPCA’s vision to be the leading authority in animal welfare in SA and we are thrilled to be able to really show our support in a hands-on way.”

RSPCA (SA) Chief Executive Officer Neale Sutton says kwp!’s skills and experience will be used to help evolve the organisation’s thinking.

“The RSPCA approached a number of notable marketing companies in Adelaide, all of which offered exceptional ongoing support, however kwp! shone through,” Mr Sutton says.

“The RSPCA is a charity with limited means. While we are experienced in the areas of animal welfare and retail, we do not have the creative talent to be able to engage the community like never before.

“That’s where kwp! comes in. The RSPCA looks forward to a fruitful partnership with kwp! where both brands will be able to support each other.”

kwp! Advertising, working in partnership with Ikon Adelaide, welcomes the RSPCA to its broad client base which also includes Coopers beer, Yalumba, The South Australian Tourism Commission, The RAA, People’s Choice Credit Union, Vili’s, Channel 7, The Advertiser, SA Lotteries and the Adelaide Football Club.

Source: press release



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