In a tight competition, Pulse Communications, part of Ogilvy PR Australia, has won the PR business for the Trade Commission of Spain. With its work for Spain’s olive oil industry, the award is followed with more work, support and sales of the oil to Australia and New Zealand.
Leading consumer public relations agency Pulse Communications, part of Ogilvy PR Australia, has won the PR business for the Trade Commission of Spain, working on Oil from Spain, following a four-way competitive pitch.
Pulse starts work immediately on a program for the Trade Commission of Spain, on behalf of the Government of Spain and its olive oil industry, to increase the profile, sales and imports of Spanish olive oil in Australia and New Zealand.
Ogilvy PR CEO, Kieran Moore said: “This is a very exciting win for Pulse, and a great addition to our already strong food and beverage sector portfolio. We’re thrilled with the opportunity to work with the Spanish olive oil industry and are looking forward to sharing the Spanish olive oil story.”
Trade Commissioner, Cristina Teijelo, said she was impressed by Pulse’s strong sector experience and track record in executing successful and memorable campaigns.
Ogilvy PR is a joint venture between WPP and STW Group, Australia’s leading marketing content and communications service group.
Source: STW Group press release