TBWA wins $4.95m SA Tourism creative account, with local agencies labelling decision a ‘disgrace’
TBWA Melbourne has won the $4.95m South Australian Tourism Commission creative account over 35 other agencies, including incumbent KWP which previously held the account for 20 years.
The win, however, has caused a stir in the local Adelaide market, with agencies labelling it “an absolute disgrace” and saying the appointment makes the city “the laughing stock of the Australian advertising industry”.
TBWA must be desperate for business if they’ve gone into SA.
Why would winning a lucrative state tourism account make you desperate? Are you trying to be funny? If so, you may need to try harder.
congrats Kimberley and team
oops sorry…Kimberlee
Did the “lauded” campaign bring in tourism? Obviously not enough to hold onto the account.
Local, State and Federal Governments have been giving large contracts to multi-nationals for decades, nothing new here.
If the Adelaide agencies were good enough they would have won the tender, simple as that.
Another example of why SA is half an hour and 10 years behind the rest of Australia, the insular attitude, nepotism and a chip on their shoulder, no wonder no one who wants a career outside of their school mates company wants to live in SA.
Good luck TBWA, you deserve, it but watch out for the knives, they have already been sharpened, because heaven for bid no agency could be a good as a SA agency full of people who have never left the state.
This is true to the core. Well said.
And are we saying that no interstate Government should ever award a tender to a South Australian firm? Let’s only ever work within the state borders. Is that the way to grow the South Australian economy and “stem the brain drain”?
Hi SA agencies if you’re so good just win the Tourism Australia tender. And prove your worth.
I am soooo embarrassed for you writing this press release. It makes you look very insular.
The states tourism is to important to the state to just leave it to agencies who happen to live in that state.
KWP have done some brilliant work on the SATC account, and fended off many very heavy interstate agency challenges over numerous pitches, and it’s a shame for them. Hard to think of any other agency that has managed a state tourism account better or longer.
@Zac you obviously don’t understand how govt pitches work. There’s very little equity in history a lot of the time.
The AADC press release is embarrassing, and further cements the unfortunate perception held by many of Adelaide and it’s insularity.
Come on guys enough is enough. This is why you have tenders to present a proposal that suits the client, in this case SATC. All agencies need to do better and offer a point of difference and bemore savvy.
I haven’t seen a dummy spit like this since the time someone pointed out that cummins and partners had closed in South Australia.
Talk about moaning & groaning & whinging when the decision doesn’t go your way…. oh and if you check I think you will find some (if not all) of those Adelaide agencies manage clients in other states.
Surely a client is allowed to appoint whoever they want to based on who can deliver the best outcome that they are looking for.
M&C Saatchi Sydney
100 % Pure NZ
Case closed
It’s not the loss of an account that has made Adelaide a national ‘laughing stock’, it’s that AADC press release. It’s shameful and embarrassing.
Karma bides it’s time, always. I think the rest of their clients should go to TBWA too, personally.