Kyle & Jackie O ratings plummet in nightmare figures for 2Day FM
The Kyle & Jackie O show has lost nearly a fifth of its audience share in the wake of the lie detector scandal, new figures reveal.
According to radio ratings published today by Nielsen, the Sydney show’s audience share has dropped from 12% to 9.8%, the biggest fall on any station in Sydney or Melbourne. This represents a drop of more than 18% of The Kyle & Jackie O Show’s listener share although it is still the most listened to FM breakfast show in the city.
The last ratings period – which covers June 28 to September 5 – included the turbulent period of the infamous Kyle & Jackie O lie detector incident.
It was on July 29 that the Kyle & Jackie O show asked a 14-year-old girl about her sexual experiences and she blurted out that she had been raped. The show – which goes out in 2Day FM’s Sydney breakfast slot – was also syndicated as an hour-long show across Austereo’s national network.
The following week, on August 2, amid a continuing media storm and growing pressure from advertisers, the show was taken off the air. It came back on August 18.
But on September 8, just after the end of the ratings period, Sandilands made his comments about Magda Szubanski losing weight in a concentration camp. The next day Austereo suspended him, drafting in Dannii Minogue and Andrew G as stand-ins.
The network has not yet made a comment on when, or if, Sandilands will return. Because of school holidays, the current ratings period does not resume until this Sunday.
2Day FM’s share of audience from 5.30am to midnight fell from 10.7% to 8.9%, the biggest drop of any Sydney station. It was exacerbated by a fall from a 17.2% to 14.2% share in the Hamish & Andy drivetime slot.
The most listened-to station in Sydney – according to the ratings – remains 2GB, with a share of 13.3%. However the station’s Alan Jones show, which has seen him miss significant parts of the survey period because of illness, has suffered. It fell from a share of 17.8% to 16.5%.
The biggest growth came at 2UE’s breakfast show, presented by the soon-to-depart Mike Carlton. it was up from 6.6% to 8.1%.
In Melbourne, the scale of the task faced by Eddie McGuire in his new breakfast show at Austereo’s Triple M became clear. The station’s share in the timeslot is just 3.7%.
Melbourne’s most listened-to radio station remains 3AW with 16.2%. Fox FM is the biggest rating FM commercial broadcaster with 13.4%.
In Brisbane, Nova 106.9 strengthened its lead, with a rise from 12.4% to 12.8% share. The biggest prime time movement in the city was triple M’s breakfast show, down by 1.7%.
In Adelaide, there was litle movement, with 5AA still dominating.
In Perth, there was a rare piece of good news for Austereo, with Mix 94.5’s audience leaping from 15.8% to 18.5%.
How come you didn’t mention that hamish & andy lost more audience than Kyle and jackie O
Hi Paul,
So far I’ve only had time to look at the breakfast shows (hence the ‘more follows later’ tag at the end of the story as I’m writing this).
I’ll be turnng to other slots and other cities shortly though.
Cheers,
Tim – Mumbrella
Probably because Kyle and Jackie O have been in the headlines…..
The ratings show the public will not put up with degradation, fake callers, and smut
KARMA wins in the end
perhaps because its offensive that they are paid so much money to insult our intelligence in the ongoing dumbing down of australian media……
go francine!
Didn’t their ratings fall because they were off air for a few weeks following the lie detector scandal? Not actually because of the scandal, but because they weren’t on air following it?
devil’s advocate: were people switching off because the alternative hosts were sh*tbox??
Putting Kyle’s constant stuff ups aside, Kyle & Jackie O sure know how to host a breakfast show. The content they discuss, the promotions they run, the stars they interview are always a cut above the competition. They really know how to engage their listeners.
I think 2dayFM would be better off putting on air the re-runs of Kyle & Jackie O rather than having the atrocious guest hosts of Andrew G & Danni Minogue. I for one have stopped listening to 2dayfm in the mornings since Kyle was suspended.
Incorrect statement Tim…
“It was on July 29 that the Kyle & Jackie O show asked a 14-year-old girl about her sexual experiences and she blurted out that she had been raped.”
The Mother asked this question, Kyle just royally-botched the next question. Seems like trial by media is the biggest issue here…..I don’t like the guy, but come-on! Get it right!
Seems like Tall Poppy Syndrome to me……And the next question? Is Australia turning into God Fearing Middle America…
Lighten up people! If you don’t like what they say…Turn to another station!!! Simple
Ratings are down because Kyle hasn’t been on the show! Simple.
People love him and his show. The people who ‘fill in’ why he is not there just don’t cut it.
Andy – a cut above the rest !!!
Making people cry, offering prizes to people who degrade themselves, fake callers, hoaxes etc.
You’ve got to be joking
John – seems like you listen to the show to know all about the content. That’s my point. People hate Kyle yet they still listen and respond to his antics. I’m not on his side, but I have to admit that he is great at what he does.
He creates a response from listeners & the wider public.
Australian Idol ratings have also suffered with Kyle’s departure.
We can all agree to disagree but one thing is for sure: Australia loves to hate him and I don’t think thats fair.
Actually Grant, Tim was correct, the Kyle & Jackie O SHOW did ask the question – note the emphasis on the word “show”.
Let’s get this right Andy – the guy earns a high six figure salary for abusing people, goes too far, gets taken off air, and you feel sorry for him [‘that’s not fair’]? While my heart bleeds for him, I’d be more worried about you – weird.
Why aren’t people looking at the bright side of this, if the girl hadn’t told anyone she had been raped then she wouldn’t be getting the help that she needs now, instead of waiting until she is totally emotionally stuffed up! I think in their own stupid way they helped this girl.
Kyle chin up……come back to Idol and get rid of Marcia – shes no girlfriend!
These two have been making milllions for years preying on the weak.
I’ve heard them string out people in desperate need, all in the name of “entertainment “.
Let’s not forget the hoax caller scam a few years ago and the constant sneering references to overweight people and anyone else that doesn’t fit into their mould.
The recent “donation” scandal to the man in need was also typical of the garbage on their show
@Adam – The Mother asked the question, not anyone from the Kyle & Jackie O show. Not Kyle, Not Jackie O and not Jeff……..Or anyone from the phone room! The show hires people as listed. The Mother and Daughter were guests wanting 15sec of fame…….They are not the show!
The real issue is why any parent in their right mind would put their daughter onto live national radio and ask a question about their sex-life, especially when the girl had already told the Mother she had been raped.
How did this loser Mother get off scott free?
Grant, I agree, but surely the show should never have allowed a 14 year old girl to be strapped to a lie detector in the first place and asked questions about sex and drugs ?
The mum and the radio station were both wrong
Grant, they were on the show, therefore they ARE the show… Broadcasters are responsible for their content, no matter where it comes from or who says it.
Also, in this instance, the hosts and producers knew exactly what question was going to be asked – they even discussed the child’s sexual exploits with the mother as the segment began.
The REAL issue here (remember, this is a media site not a social welfare one) is what was a broadcaster doing hooking a child up to a lie-detector in the first place – a question that Austereo, Kyle, Jackie O or ACMA have yet to address.
Hi Tim,
sorry to be a snit, but it’s not school holidays either – just a meaningless 2 week ratings hiatus/deadzone that radio throw in – never quite sure why, but I guess the poor little buttercups must be exhausted…
m
I vote for francine fishpaw to replace Jackie O
look lets face it they are a couple of stupid scrubbers from the gold coast and brisbane move on and put me – Francine Fishpaw on air i’ve got the beauty of Jackie and the beast of Kyle all in one package for half the price + a coupla cheeseburgers for breakfast.
Adam – I can see your point, however based on your analogy, this would mean the MTV Awards want a fling with Lady Ga Ga plus THE MTV AWARDS SHOW interupted Taylor Swifts speech, The State Labor Party slept with Kate Neill and South African Athletics is an Hermaphridite.
The pair were on the show, not the show…Get it?
I’m sure there are a million more examples, but don’t have time to list them all. Maybe others could add at will…….enjoy!
Hi Matt,
I feel cheated. When I rented a place on the south coast last weekend, they assured me it was expensive because it was school holidays….
Cheers,
Tim – Mumbrella
Actually Grant, you are correct.
MTV are responsible for broadcasting the ceremony interruption in the same way that CBS were responsible (and massively fined) for Janet Jackson’s “wardrobe malfunction” at the Super Bowl. Remember, we are talking about broadcasting the event, not the event itself.
As I said before, in this case producers and hosts knew in advance what was going to be asked of the child, so even if you could count the fact that the mother asked the question as a defence, it’s not relevant in this case.
As for your other analogies, you’re clearly off the rails with those ones. This is a discussion about broadcasting, not cheating politicians or athletic hermaphrodites… More pills, perhaps?
Grant I totally agree with you. When does the mother take responsbility for this issue as well…good point.
Adam – It’s only Tuesday, so the pipe will have to do…….Can you pass it back please?
Hi Tim, separate to all the emotions about what has been said and what hasn’t, your statement that Breakfast has “lost nearly one in five of its listeners” is factually incorrect. You can’t compare share results in percentages terms i.e. 12% to 9.8% does not equate to a loss of 18% for you are calculating percentages on percentages. If you want to discuss movement in terms of how many more or less listeners a station or session has you need to use Cume audience – on this basis the decline in the overall Breakfast session is 5.7%.
My only purpose in pointing this out is to ensure that the Nielsen results are in fact reported correctly – in this case they have not been.
Peter,
You are totally correct!
If you use the same mathematical formula to calculate the “18% loss or 1 in 5 listeners” then, ABC891 Adelaide lost 32.7% of 40-54s and Nova93.7 Perth dropping 22.3% across 10-17s.
Cumulative audience and % share shows 2 very different figures.
People who complain about the Kyle and Jackie O show but have never listened to it, are making uninformed comments. If you do listen and you are offended, then turn it off.
No-one has ever considered that the girl in question may just have been a spoiled, manipulative teenager who changed the subject to avoid answering the question put to her. This girl was featured on Missing Persons (Channel 9) prior to appearing on Kyle and Jackie O. She has been running away from home and goes missing for days without contacting her mother. The Police who bought her back home had a very stern word with her about her behavior and disrespectful attitude. Her two Aunts were interviewed on TV and they both said the girl was never raped.
Now that Today FM has implemented the 7 second delay and will no doubt monitor or censor what Kyle says (if he comes back), the show just won’t be the same. The spontaneity is gone.
“No-one has ever considered that the girl in question may just have been a spoiled, manipulative teenager who changed the subject to avoid answering the question put to her.”
That’s not the point. The only relevant facts are the age of the girl (a minor) and the nature of the question put to her (highly personal and broadcast to a huge audience). A child of her age should never have been put in that situation, no matter what her background.
Hi All,
Leave him alone, for god’s sake, the show bombed in the rating because the Boss had to be seen doing something, they are weak as.
The Mother knew what she was doing, she wanted her 15 minutes and the daughter well enough said….Kylie is one of the most talented on air personalities I have ever enjoyed listening to him, and if you got to know him like I have over the years, he’s a great guy and mate.
Don’t shut him up, or you’ll blow a great show out of the water.
As for Madam Magda Szabanski, gee hasn’t she made fun of people over her boring career, what is she show a riff off of 20 to 1 not rating! back to Jenny Craig and loss that double chin…I enjoy the way she has gone about getting fit, a but don’t throw stones unless you have not!!!
As for Australian Idol Kyle sue then as your top rating radio show had nothing to do with your TV work, fire that boring nobody, he’s comments are a waste of time.
Thanks for that clarification, Peter. I’ve now updated the intro.
Cheers,
Tim – Mumbrella
Mindless hysteria for people with boring predictable lives.
@Listener … “the spontaneity is gone”?? Shows you know very little about behind the scenes of commercial radio. The Program Director and promotions team would have all signed off on that Lie Detector segment – but are the first to dodge any responsibility. Typical radio – if it works – it was programming or promotions – if it doesn’t – blame the talent!
Kyle didn’t handle it well – but didn’t do anything wrong (in that instance) – he is clearly a moron and I’m all for getting rid of him. The backlash is long overdue! Do your research and you’ll see that in the last eight years, Austereo have courted “controversy” with the Lie Detector in Brisbane and Perth… it is no surprise to them that the controversy (read “free advertising”) will follow every time and you people continue to propagate it! If Austereo wants your opinion – they’ll give it to you…
What a total media beat up. Yes, the guy is a tool and made a mistake (his response to the girl’s rape announcement) but is it really worth all this? The concentration camp call was off, but if someone else made the comment would it result in such media-fuelled public hysteria?
The guy is a goose and often says things in poor taste. I don’t like him, but I like listening to him – certainly more than the name-dropping (yawn) Danni Minogue.
I suggest the plummet in ratings is in large part due to the fact he was off air for a while, and Hamish and Andy’s plummeting ratings have skewed matters further… enough for you guys to craft this sensationalist story.
Sandilands is on borrowed time. Look, he used to drive the station Bongo Van giving out prizes and cans of coke…that was where he should have stayed. These day’s he drinks the coke and looks like he’s smuggling a volkswagon under his shirt and has the gall to be critical of Magda! The guy’s an idiot and definately no “ReaL” broadcaster…you gotta be clever for that.