Radio ratings: Kyle & Jackie O top Sydney’s FM breakfast ratings as Rosso takes drivetime
The Kyle & Jackie O Show has moved to the uncontested top FM show in Sydney with an audience share of 10.9 per cent, according to new radio ratings published today.
The second set of ratings since the duo moved to ARN’s rebranded station Kiis FM from Southern Cross Austereo’s 2Day FM saw them grow their share from 9.3 per cent to 10.9 per cent. The previous set of ratings saw Kyle & Jackie O tie with ARN stablemates Jonesy & Amanda on WSFM. This time round Jonesy & Amanda’s audience share fell slightly from 9.3 per cent to 8.2 per cent.
Elsewhere in breakfast, Nova’s Fitzy & Wippa were steady on 7.9 per cent, up from 7.8 per cent in the previous survey. 2Day FM’s replacement show for Kyle & Jackie O – Jules, Merrick & Sophie with Mel B – only moved slightly – up from 3.8 per cent to 4.1 per cent.
Meanwhile, Kiis FM’s winning run in Sydney stretched to drivetime, where Tim Ross moved to number one FM show for the first time, with a share of 10.5 per cent, up from 8.7 per cent. The jump of 1.8 ratings points was te biggest in Sydney of any show in any time slot.Rosso moved past Nova’s Kate, Tim & Marty who fell from 10.6 per cent to 10.4 per cent.
Rosso also came close to toppling AM competitor 2GB, with 2GB’s drivetime presenter Ben Fordham pulling in a 10.6 per cent share, up from 9.6 per cent.
Rosso also overtook ABC 702’s Drive with James Carleton, which rated 9.9 per cent, just down from 10 per cent last time.
Duncan Campbell, national content director for ARN, told Mumbrella: “It doesn’t really get any better than today for us. We are very happy. This is the first time in ARN’s history that it has had number one in FM in four markets, which is fantastic.
“Today’s results are a testament to the strong strategy we have had and executed very well by our teams at each of the stations.
“Rosso has done very well in drive. He has found his form and that is a great result for him – he will be very happy.”
“This is validation of the strategy and the execution and also the strength of Kyle and Jackie O – those numbers are undeniable.”
Overall, talk station 2GB remains the top station with a Monday to Sunday share of 13.1 per cent, up from 12.6 per cent.2GB’s Monday to Friday share rose from 13.6 per cent to 14.3. And 2GB’s Alan Jones remained top breakfast performer overall with a share of 15.5 per cent, up from 15.2 per cent. And 2GB’s Ray Hadley topped the mid morning ratings with a share of 17.2 per cent, up from 16.3 per cent.
Nova Entertainment’s second station smoothfm had a strong performance in the late evening slot, with Cameron Daddo moving to top FM show with a share of 8 per cent, up from 7.1 per cent. Nova’s Smallzy’s Surgery, previously the top show, fell from 8.4 per cent to 7.6 per cent.
The ratings cover the period of February 9 to March 1 and March 9 to April 12. They are the second set of numbers from new provider GfK.
Full set of ratings:
Wow. Kyle and jackie have absolutely smashed it!
To think that there was doubt of their move.
User ID not verified.
Yay for K&J!!! Good for Rosso too. Since K&J moved to the new station I also listen to Rosso as it is K&j’s station but I was pleasantly suprised at how good Rosso was. So K&J brought me to his drive show but I keep listening because I enjoy his show.
User ID not verified.
It’s a strange world were having only 1 in 10 radio listeners is considered a big success. Do advertisers really think they are getting their money;s worth?
User ID not verified.
Only in radio are people so happy to be the first loser.
User ID not verified.
Does anyone know how many listeners 1% point equates to in Sydney?
I always assumed their chosen method of share masked the fact no one was really listening despite having potentially 3.5 million Sydneysiders.
User ID not verified.
K and J get about 613’000 listeners a week
User ID not verified.
The train wreck that is 2UE continues to gather momentum. Fairfax have totally stuffed the brand to a point where it is now virtually a non-entity as a talk station. 2UE now trails 2CH, and is marginally ahead of Radio National and ABC FM!
Apart from George and Paul and Tim Webster on weekends, the punters neither relate to, or want to listen to, the rest of their line-up. Dicko and Sarah are a sick joke, and should be punted after another disastrous outing.
Thanks @Jackie, so would I be correct in thinking that the most popular fm show in Australia’s largest market gets approx 100,000 listeners a morning out of a potential 3.5 million. It’s hardly a mass medium is it.
User ID not verified.
Hey Numbers.
Did you derive your “100,000” by dividing Jackie’s 613,000 listeners by the seven days?
If so, I sure as hell hope you don’t work in the media, advertising or marketing!
User ID not verified.
The percentage figure is not directly related to listener numbers, it’s share of total time spent listening. Kyle and JO have had more listeners than Alan Jones for a long time, but Jones gets a bigger hare because his audience hangs on for longer. Probably because they don’t have anything better to do.
User ID not verified.
Guess Kyle isn’t as hated as some on here would like to believe..
User ID not verified.
I’d like to see how the DAB+ digital radio stations are rating. It appears only the analogue FM and AM stations are being surveyed.
User ID not verified.
I agree with Nat – KIIS are absolutely smashing in the ratings.
Except for weeknights after 7pm when a pre-recorded show from America causes a massive amount of people move away from the 1065 frequency. The show is called On-Air with Ryan Seacrest and it’s dreadful.
ARN shold axe it tonight and replace the short with a local DJ. The nighttime ratings are a kisaster.
User ID not verified.
What will Fairfax do now, almost worthless radio assets
User ID not verified.
So basically, 2GB has smashed them, again.
User ID not verified.
To validate a point when I worked in TV and radio in senior roles, owners of networks used to say “but no one I know watches/listens to x so the ratings must be wrong. Yes if you live in the eastern suburbs in a mansion worth squillions they are perceived to be wrong, but the fact is the people meters and radio measurement devices are placed where the population is, to accurately represent homes with kids, single dwellers, DINKS etc so this is why K and J rate like this. 50% of Sydney’s population live NSEW of Parramatta the geographical heart of Sydney so the more people more meters. For the record I am pretty good with numbers and the methodology of ratings so no surprises to me.
User ID not verified.