Kylie Rogers quits Ten, replaced by Melissa Fein as head of Generate
Rogers, left, with Barrett, right
Kylie Rogers has quit as the head of Network Ten’s commercial creative division Generate and will be replaced by Melissa Fein.
Fein previously ran the creative solutions arms of Generate, covering strategy, sponsorship and integration. In her new role she will report to Ten’s chief sales officer Louise Barrett.
Rogers has worked with Ten for 17 years and was Ten’s national sales manager before she was made head of Generate when it launched in August last year.
Fein joined Ten last year and has worked with Generate since the launch.
Barrett said: “Generate has been an outstanding success for Network Ten’s clients, giving them innovative and effective approaches to content creation, sponsorships, activations, talent engagement, experiential marketing, and insights and data – across any screen and any platform.
“Under Mel’s direction, Generate will become an even more important contributor to our business.”
Fein joined Ten from Mindshare, where she was head of entertainment and sports partnerships, and previously worked for Viacom in the US and Australia and Ignite Media Brands.
Rogers departs after holding a variety of senior roles at Ten, taking the national role in 2010.
In an email to media agency bosses this morning Rogers said: “I have given tirelessly to the business in a number of different roles throughout my time at the Network, in Melbourne, Brisbane and Sydney, and am grateful for all of the opportunities. I have thoroughly enjoyed my experience but feel the time is now right for me to move onto my next challenge, which will be after spending some quality time with my young family.
“Thank you for your continued support throughout the years. I will be in touch over the coming months and look forward to catching up soon.”
Barrett said: “Kylie has made a wonderful contribution to Network Ten over the past 17 years in various senior roles, including Sydney sales director, national sales manager and national head of Generate.
“It was Kylie’s drive and passion that helped create Generate and fuelled its success over the past eight months. Kylie has been a vital part of Network Ten for many years. We are going to miss her and she leaves with our very best wishes for the future.”
It was only last week that Ten shouted from the rooftops that Generate and Premium selling was part of the solution and future.
It is criminal that Ten has allowed one of the most connected and respected manager’s to leave.
I wonder why ?
User ID not verified.
Good luck Kylie. Enjoy the break, and look forward to hearing about your next move.
User ID not verified.
Congrats Kylie on the new adventure!
User ID not verified.
A massive loss to lose someone of this quality. Kylie has blue tacked the place thru countless sales directors most of them she would buy and sell on ability and relationships with clients. If this is Hamish’s idea of strengthening senior management as reported last week then another X to him.
User ID not verified.
All the best Rog it was an absolute pleasure to have worked with you and enjoy the family time.
User ID not verified.
Congratulations Kylie on your commitment to Network Ten over the past 15+ years. Enjoy time with the family. Look forward to seeing you soon to celebrate this milestone.
All the best,
Stephanie
User ID not verified.
Its a special time to spend with your young children, have a rewarding time with them, and I look forward to seeing what you do next. Make sure you don’t leave this industry, we need women like you IN media !
User ID not verified.
spot on ponder. Kylie is the natural leader of that sales department and is respected by staff and industry. Smart, fair, decisive, talented. All the best for the break with the family Kylie.
User ID not verified.
Sad to see you go Kylie. You’re a true trooper and a downright bloody good person.
User ID not verified.