Kylie Rogers quits Ten, replaced by Melissa Fein as head of Generate

Rogers, left, with Barrett, right

Rogers, left, with Barrett, right

Kylie Rogers has quit as the head of Network Ten’s commercial creative division Generate and will be replaced by Melissa Fein.

Fein previously ran the creative solutions arms of Generate, covering strategy, sponsorship and integration. In her new role she will report to Ten’s chief sales officer Louise Barrett.

Rogers has worked with Ten for 17 years and was Ten’s national sales manager before she was made head of Generate when it launched in August last year.

Fein joined Ten last year and has worked with Generate since the launch.

Barrett said: “Generate has been an outstanding success for Network Ten’s clients, giving them innovative and effective approaches to content creation, sponsorships, activations, talent engagement, experiential marketing, and insights and data – across any screen and any platform.

“Under Mel’s direction, Generate will become an even more important contributor to our business.”

Fein joined Ten from Mindshare, where she was head of entertainment and sports partnerships, and previously worked for Viacom in the US and Australia and Ignite Media Brands.

Rogers departs after holding a variety of senior roles at Ten, taking the national role in 2010.

In an email to media agency bosses this morning Rogers said: “I have given tirelessly to the business in a number of different roles throughout my time at the Network, in Melbourne, Brisbane and Sydney, and am grateful for all of the opportunities. I have thoroughly enjoyed my experience but feel the time is now right for me to move onto my next challenge, which will be after spending some quality time with my young family.

“Thank you for your continued support throughout the years. I will be in touch over the coming months and look forward to catching up soon.”

Barrett said: “Kylie has made a wonderful contribution to Network Ten over the past 17 years in various senior roles, including Sydney sales director, national sales manager and national head of Generate.

“It was Kylie’s drive and passion that helped create Generate and fuelled its success over the past eight months. Kylie has been a vital part of Network Ten for many years. We are going to miss her and she leaves with our very best wishes for the future.”


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