Mindshare hires Ignite’s Melissa Fein to run branded content offering

Mindshare has appointed Melissa Fein from Ignite Media Brands to run its branded content operation ESP.

Fein, who was promoted to run the Sydney and Brisbane sales teams of Ignite in February this year, will run a team of four staff overseeing clients including Jaguar, Land Rover, IBM, LG and Ford.

Mindshare CEO James Greet said: “In Melissa we have a young high performer with global experience, commercial acumen, creative thinking, broadcast and event experience and a proven ability to lead.  All the ingredients required to help establish a strong structure around our branded entertainment offering for our present and future clients under the ESP brand.”


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