IAB digital quiz highlights industry’s knowledge gap in mobile advertising
Mobile technology is one of the least understood areas by marketers despite brands widely adopting mobile-first strategies, the Interactive Advertising Bureau has found.
An online quiz which accompanied four IAB glossaries designed to improve understanding of industry jargon, highlighted a particular lack of knowledge of mobile terminology.
Embarrassingly, only seven of 350 entries got all 10 multiple choice questions right, with the quiz testing the knowledge of audio, mobile and digital advertising. The average score was only five correct answers.
Who were the 7 people?
I just completed the quiz and the mobile specific questions were significantly more difficult than audio and video related questions.
Whilst I think there should be an absolute focus on mobile knowledge as this is the number one driver in ad expenditure due to the explosion of mobile usage, this seems a little bias to the depth of knowledge in this area.
The Gentleman’s Gin Club..?