L.A Tourism launches inaugural Australia-wide campaign
Los Angeles Tourism & Convention Board (L.A Tourism) has launched an advertising campaign to be rolled out across Australia, a first for the American organisation.
The campaign ‘Get Lost in L.A.’ is aimed at local millennial audiences, featuring a young couple wandering through L.A, showing glimpses of culinary, culture, fashion and creative moments in Los Angeles.
Directed by award-winning filmmaker Jason Zada, the two-minute spot aims to capture 24 hours in LA, taking the couple to a wrestling arena, boutique shopping, to a restaurant and a museum. Born’s track ‘Electric Love’, is played over the visual.
