La Prairie, Fairfax & Roberts, The Origin Agency and TheRight.Fit to speak at the Mumbrella Luxury Marketing Summit

The role of influencers in marketing luxury brands will be dissected in a panel featuring representatives of brands La Prairie, Fairfax & Roberts and Lamborghini Oceania at the inaugural Mumbrella Luxury Marketing Summit.

Williams and TheRight.Fit took out the Award for Innovation at the Mumbrella Awards this year

Taryn Williams, founder of talent platform TheRight.Fit, winner of the Award for Innovation at this year’s Mumbrella Awards, will join Sarah Orfanos Vant, brand and partnerships director at Fairfax & Roberts, Ai San Beaumont, regional marketing and public relations manager at La Prairie Australia and Phemmie Wilkinson, agency lead for Lamborghini Oceania at The Origin Agency, to discuss the use of influencers for luxury brands and the trends that are emerging.

Beaumont, Vant and Wilkinson will discuss their influencer strategy with TheRight.Fit’s Williams

Last year Econsultancy research stated that 73% of luxury brands are active within influencer marketing yet half of luxury respondents admitted that their influencer marketing programme is only a year old or less.

The panel will take a look at whether that has moved on, how influencers and luxury brands work together and what the future of influencer engagement will look like for high-end brands.

While a mainstream marketing trend like the use of influencers may not naturally be associated with exclusive luxury brands, the changing nature of the luxury consumer is having a significant impact on how luxury brands market themselves.

The program is almost complete for the Mumbrella Luxury Marketing Summit. Other brands set to take the stage include Emirates One&Only, Ferrari, Sotheby’s International Real Estate, Greg Natale Design and more.

Earlybird tickets end on October 24 and can be purchased here.


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