Australian startups crave media coverage but need more marketing skills, report finds
Media exposure is the biggest challenge facing Australian startups and lacking marketing skills in their founding team is their biggest regret, the 2018 Startup Muster report says.
This year’s report, which surveyed 3,476 Australian startup founders and their supporters, found 42% of them said their ventures needed media exposure in the next six months.
Startup Muster founder Monica Wulff expressed concern fewer women are entering the startup space
Founders also said they missed having PR skills with saying 11.6% regretting not having members of the team with that experience while 10.9% would have liked more social media expertise.
They crave media coverage, yet release their big report on a Sunday morning, the day after a high profile by-election. Right.
Here’s a PR tip for startups: don’t trade on being a startup. Doing so implies that you’re a short-on-cash scrapper deserving of a bit of journalistic sympathy because startups=growth=future. But with 3,476 of you out there (at least) and 340 of you hiring PRs, that angle is already old.