Labor spends more than $80,000 on TV campaign attacking budget

The Australian Labor Party has spent more than $80,000 on a free to air television campaign targeting the Coalition’s changes to health, education, pensions and the fuel surcharge in the recent federal budget.

According to advertising monitoring company Ebiquity the new attack ad, called “You’ll pay for Abbott’s lies”, was screened 27 times on Sunday and Monday nights at an estimated cost of $80,000.

The ad shows Prime Minister Abbott speaking before the election in various interviews promising to make cuts to key areas it then goes on to show areas where changes have been made.The final line of the ad states: “Abbott lied his way into office and you’ll pay — with your pensions, your petrol and your GP visits.”

The ad appears to have been made inhouse. The ALP did not respond to requests for comment on the TV campaign.

Ebiquity’s valuation is based on an averaged benchmarked cost. If the booking was made late then Labor could have potentially paid a lot more for the spots.

Nic Christensen


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