Lachlan Brahe moves from Carat to MCM Media

Media production company MCM Media has appointed a new commercial director – digital.

Lachlan Brahe will be responsible for MCM Media’s sites Take40.com, thehothits.com, ariacharts.com.au and new music video platform Vevo, which launched earlier this month.

Brahe has 14 years’ experience in the digital marketing industry, coming to MCM Media from Carat where he was head of digital strategy. Prior to Carat, Brahe was MD of emitch Sydney.

Matt Tindale, national sales director at MCM Media said: “Lachlan’s extensive digital experience across strategy, planning and buying, media sales, social media and website development will be invaluable to our clients and to our team at a time when our content offering has never been more robust.”