Ladbrokes dances for Spring Racing Carnival via The Monkeys
Ladbrokes, part of the sports betting and gaming entertainment operator Entain Group, has released its new campaign for this year’s Spring Racing Carnival, with creative via The Monkeys, part of Accenture Song, with media via Essence.
The new campaign adds to Ladbrokes’ brand platform, ‘Ladbroke It’, as the betting platform aims to make the punting experience more entertaining and communicate the excitement of Spring Racing.
The campaign launched nationally in October and will run across broadcast TV, BVOD, OOH, online, digital and radio. It came after The Monkeys released its second work for Ladbrokes in July this year.
“Spring Racing is the biggest time of year for Ladbrokes punters, and after the disruption of the past two-years, punters are raring to go for this year’s Carnival,” said James Burnett, group chief marketing officer at Entain Australia.
“We wanted our new campaign to capture that sense of fun, anticipation and excitement that we know our customers are feeling. We hope it strikes a chord and leaves them smiling.”
Credits
Client: Entain Group (Ladbrokes)
Group Chief Marketing Officer: James Burnett
GM Marketing – Ladbrokes: Sam Tomson
Brand Manager – Ladbrokes: Louise Gallagher
Creative Agency: The Monkeys, part of Accenture Song
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Senior Planner: Dave Collins
National Head of Production: Romanca Mundrea
Creative: Zenon Predecki
Creative: Cody Naetzker
Senior Producer: Eliza Malone
Production Coordinator: Genya Mik
Group Content Director: Sophie Gosper
Content Director: Tom Patterson
Content Manager: Isaac Montebello
Production: Goodoil
Director: Adam Gunser
Producer: Catherine Waner
Executive Producer: Simon Thomas
D.O.P: Germain McMicking
Offline: Arc Edit
Colorist: Company 3
Online: 3P Studios
Sound: Squeak E Clean Studios
Music: Level 2
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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