Lainie Bracher to lead Marie Claire advertising
Lainie Bracher is moving from national sales manager at InStyle to advertising director of Marie Claire, Pacific Magazines has revealed.
The announcement:
Wednesday 14th July 2010 – Pacific Magazines has appointed Lainie Bracher as Advertising Director, marie claire, responsible for developing ground breaking strategies to drive revenue across all of marie claire’s media platforms, identifying new business opportunities and creating innovative, insightful client briefs.
Lainie Bracher joins marie claire from InStyle, where she has held the position of National Sales Manager for the last 2 years. Lainie has over 15 years of publishing sales experience including as Fashion and Retail Manager for marie claire UK, Group Advertising Manager at FPC (now part of News Magazines) and other sales roles including Key Accounts Manager ACP, NSW Manager Cleo and Vogue.
Jackie Frank, editor and publisher, marie claire comments “Lainie’s international and national publishing sales experience, her creative thinking, strategic ability, digital knowledge and personal drive made her the ideal candidate for this role. We welcome Lainie to marie claire and look forward to continuing to reach new sales heights with her on board.”
Dymphna James, Director of Advertising Sales, said, “marie claire is an incredible force within the women’s magazine market and this role is one of the most sought after sales positions in publishing – and we are delighted with Lainie’s appointment to this role.”
Lainie Bracher comments, “I look forward to using my 15 years of publishing sales experience to further drive marie claire’s market leading position, revenue and reputation – and to continue to achieve second to none solutions for our clients.”
Lainie replaces Carolyne Gowen who resigned in June after 15 years at marie claire.
InStyle will announce a National Sales Manager appointment shortly.
Source: PacMags press release
