Voice artists website Realtime Casting launches
A new site has launched linking voice artists with potential clients.
The announcement:
Registration launched today for Realtime Casting (RTC), the first Australian voice overcasting website which supports the Media Entertainment & Arts Alliance (MEAA) and is designed to enhance and protect the equity of the industry.
RTC has been developed in response to a global shift to web-casting, which has been heavily adopted by the American market and is becoming more commonplace in Australia.
This shift is an exciting opportunity for the industry and will make casting the right voice a simple and streamlined process.
So how will RTC benefit the industry and how does it work? RTC is similar to the other sites in that it‟s a search engine, but that‟s where the similarity ends.
RTC is not a discount site; it is an online directory that brings together the best selection of professional voice artists in Australia. At the click of a button, Casting Directors, Producers and clients can find the right voice for their project, then simply submit their choices and the agents will be contacted immediately.
You must have an agent to be represented on RTC, or use the „find an agent‟ icon section on the site. RTC will also have the facility to post projects as a „Realtime Alert‟, these project briefs will then be emailed to all agents, providing additional benefits for the voice artist and agent by exposure to a wider range of projects.
RTC will also have a studio directory and be available on all web enabled mobile phones and hand held devices, making it a breeze for casting on the move. Many of the webs casting sites both here and overseas have adopted a „free market‟ approach where rate protection is limited, and the website has in effect become the agent.
If this model becomes the industry standard in Australia, there is a real danger of the voice over sector losing its professionalism and becoming a cottage industry, with voice artists accepting lower rates just to survive. Director of Equity (MEAA), Simon Whipp, agrees that RTC is a clever preemptive strike.
“Without a strong on-line presence, the Australian voice over industry remains exposed to the introduction of a deregulated overseas model. A united voice industry is a strong industry”. The RTC site will go live in Australia and selected international markets in August 2010
Visit us at www.realtimecasting.com.au to experience Realtime Casting for yourself.
Source: Real Time casting press release
